A Boutique Music Series on the Las Vegas Strip

LVE at LVSC

Twelve weeks. Three hundred souls. A room built for vibe-watching, not spectating.

300
Capacity
20
VIP Tiers
12
Week Series
$20.6K
Per-Night Gross
01 — The Vision

A Room With Hierarchy

Boutique multi-level music lounge. Not a festival. Not a mega-club. Something the Strip doesn't have yet.

LVE is a 12-week activation layered on top of Las Vegas Social Club — a boutique, multi-level music lounge on the Las Vegas Strip. The format is deliberately small: 300 capacity, 20 VIP units, one headliner per night.

The concept centers on what we call vibe-watching — a tiered spatial hierarchy where every seat in the room has a different relationship to the music. Main Floor tables are in the energy. Upper Level tables are above it. The Stage Table is inside it.

This is the room that clears $5K+ DJ bookings with WME, UTA, Wasserman, and Bullitt. Not because of size. Because of positioning.

Brand Architecture

LVSC is "Las Vegas Social Club" in all consumer-, agent-, and partner-facing material. LVE is the activation brand layered on top. This positioning is non-negotiable — it is what protects the premium agent relationship.

DJ performing behind CDJs at an intimate music venue
02 — The Room

Three Tiers. One Energy.

Every seat has a different relationship to the music. That's the product.

Main Floor Tables
15
units
Capacity 4–6 pax each
Min Spend $300
Meet & Greet $75/pp add-on
Upper Level Tables
4
units
Capacity 4–6 pax each
Min Spend $400
Meet & Greet Included (full table)
The Stage Table
1
unit
Capacity 12 pax
Min Spend $600
Meet & Greet Included (all 12)
20
Total VIP Units
300
Total Capacity
$6,700
Min Revenue (All 20)
7P–12A
Operating Hours
Las Vegas Strip at night — venue exterior view
03 — The Programming

Twelve Weeks. Zero Filler.

G-house, bass house, experimental trap. Every booking clears the boutique threshold.

Week 01 — Launch
Valentino Khan
Bass house / trap
Week 02
Proppa
G-house anchor
Week 03
Bijou
High-energy cocktail driver
Week 04
Avello
"Boiler Room" intimacy
Week 05 — Mid-Season
Dr. Fresch
Heavy hitter
Week 06
SNBRN
Aesthetic / Upper Level
Week 07
Wuki
High-energy remixes
Week 08
Whethan
International tourist draw
Week 09
Discip
Underground / high-margin
Week 10
Ookay
Late-night bass peak
Week 11
LYNY
Discovery slot
Week 12 — Finale
Secret Guest
Season finale
Confirmed

Cheyenne Giles — Aug 3, 2026 — $4K fee. San Diego bass-house producer (Dim Mak, Musical Freedom, Confession). Sits between the Avello and Bijou tier. Contract in hand.

04 — The Experience

More Than a Set

Meet & Greet. Comp program. A nightly ops timeline built for precision.

Meet & Greet Program

  • Window: 9:15 PM – 9:45 PM (30 minutes)
  • Custom branded "LVE at LVSC" step-and-repeat backdrop
  • Professional photographer with 24-hour digital delivery
  • Cap: ~30 guests per night
  • Included free: Stage Table (12) + Upper Level (up to 24)
  • Add-on for Main Floor / GA: $75 per person, capped at 20 slots
  • Per-night cost: $500 (photographer + delivery)
  • Per-night revenue (50% take-rate, 10 sales): $750
  • Net contribution: +$250 per night

Comp Program (Per Night)

3 comp tables allocated by purpose, not first-come:

  • Main Floor — Content / influencer table
  • Upper Level — Industry hosting (DJ manager, agency rep, opener)
  • Main Floor — Floating (media, repeat customer, brand partner)

Each comp table: 1 house bottle (~$350–$450 retail, ~$70–$90 COGS).

20 comp GA tickets allocated as:

  • 10 micro-influencers (sub-50K, house-music focused) via unique promo codes
  • 5 industry / staff plus-ones
  • 5 ambassadors

Nightly Ops Timeline

5:00P
Load-in
6:30P
Staff huddle
7:00P
Doors open
8:00P
VIP arrival / bottles
9:00P
Free list expires
9:15P
M&G window
10:00P
Headliner set
11:15P
Last call
12:00A
Doors close
Crowd energy at an intimate music venue
05 — The Numbers

Per-Night Financials

Refined model including comp program, Meet & Greet, and full F&B breakdown.

Line Item Amount
Revenue
Ticket revenue (180 paid × $20) $3,600
VIP minimums (17 paying units) $5,700
Bar — paid GA $7,520
Bar — comp GA (20 × $30) $600
Bar — list / churn $2,000
Bar — comp tables incremental $450
Meet & Greet add-on (10 × $75) $750
Gross Revenue $20,620
Expenses
Talent fee $6,500
Staff labor (10 staff) $1,750
COGS (20% F&B + comp bottles) $3,340
Meet & Greet production $500
Marketing & miscellaneous $1,200
Total Expenses $13,290
Net Profit Per Night $7,330
06 — The Investment

Launch Capital

One-time capex to stand up the full operation. Designed to be recovered by Week 7.

Brand & Creative

LVE identity system $4,000
Launch photo / video $3,000
M&G backdrop $2,000

Technology

Ticketing white-label setup $2,500
CRM / SMS / email setup $1,500
Door hardware $1,500

Production & Legal

Lighting tune-up $5,000
LLC / trademark / contracts $3,500
DJ gear (rental) $0

Launch & Working Capital

Pre-launch ads / press $8,000
Talent deposits (Wks 1–3) $10,000
Contingency (10%) $4,100
Total One-Time Capex $45,100

Strong Recommendation

Do not build a custom ticketing platform. Use a white-label provider — Posh, Tixr, or Dice. This saves approximately $25,000 in development costs with zero downside to the guest experience. The CRM layer (Hive.co + Klaviyo) handles all the intelligence; the ticketing layer just needs to scan and report.

DJ turntables and CDJ equipment with ambient lighting
07 — The Season

Season One Overview

Twelve nights, one capex outlay, three compounding levers.

Gross Revenue
$247,440
12 nights
Operating Expenses
$159,480
All-in nightly costs
Operating Profit
$87,960
35.6% margin
Season 1 Net
~$42,860
After $45.1K capex

Three Levers to Compound

Each lever is additive. None requires additional fixed costs.

01

Sponsorship / Brand Partner

A single spirits or lifestyle brand partner at $15K–$30K per season covers the entire capex outlay. The boutique format is a natural fit for brands that won't touch mega-clubs.

Covers capex entirely
02

After-Hours Layer

Extending operations from midnight to 6 AM on the same fixed infrastructure. Additive revenue on sunk staff and production costs. Requires separate programming and pricing.

Additive on same fixed costs
03

Hard-Ticket Presell

Locking 60–70% of GA inventory 14+ days out via presale. Converts walk-up uncertainty into predictable cash flow and creates artificial scarcity at the door.

Predictable cash flow + scarcity
08 — Next Steps

Outstanding Decisions

Five items that need resolution before contracts are finalized.

  1. After-hours scope. Are we running an additive after-hours program (midnight–6 AM on the same night) or a replacement model? This changes staffing, licensing, and talent strategy significantly.
  2. Agent-side venue positioning. How is LVSC structured for talent agency conversations? Separate LLC, venue conversion, or operating under an existing license? This determines how offers are papered with WME / UTA / Wasserman / Bullitt.
  3. Capacity confirmation. The model is built for 300. If the room can flex to 500 with reconfiguration, the per-night gross jumps materially — but at the expense of the boutique positioning. This is a strategic choice, not an operational one.
  4. Marketing inputs. We need real numbers: current list size, past sellout history, confirmed IG promotional partners, and a hard ad budget per night. The $1,200 marketing line in the P&L assumes these exist.
  5. Cheyenne Giles contract cleanup. The current contract lists a 10 AM – 12 PM performance window. This is a typo — should read 10 PM – 12 AM. Needs a simple amendment before countersigning.